These icons were created for the navigation of a collections agency website.
Icons for a Collections Website
Typography and Headline Elements
Here are a few typographic elements developed for use in digital promotions.
Headline element for summer ads.
Back-to-school Orchestra graphic.
2023 New Year Graphic.
Graphic elements for “Dads and Grads” promotions.
Graduation and Fathers Day promotional graphics.
Fourth of July graphic.
Graphic text elements for holiday promotions.
A Labor Day graphic.
Happy Holidays text treatment for use in online promotions.
Text treatment for promoting a Jam Session event.
A promotional graphic for use in Labor Day ads.
Summer promotions graphic element.
A headline for use in Halloween ads and promotional graphics.
A text graphic for New Year 2021.
Retro-type graphic element.
Back-to-school element.
LUCA Watch Color Correction and Photo Editing
No matter how good the quality of the photography, it can be improved by post-processing. The images below show examples of how removing color casts, editing out dust and scratches, adjusting skin tones, and judiciously applying clarity, lighting, and detail settings can present your product or message in the best light.
The watch below needed some color correction to remove a reflected color cast. The image was also enhance by increasing clarity, adjusting exposure on the watch face, and removing dust and scratches.
Before and after comparison of color cast and dust removal with increased clarity.
Full color-corrected image.
In the following lifestyle image the skin tones were adjusted to reduce ruddiness, the watch face was enhanced to have better visibility, and distracting elements were removed from the composition.
Here is the edited and color-corrected image.
This is the original image before corrections.
Packaging Inserts for Violins and Electric Violins
These packaging inserts include warranty and customer service information, as well as cross-sell messaging on the outside panels. They each fold out to an instrument care poster on the inside. The project also included a visual folding instruction sheet to assist the overseas vendor.
Roles: Concept, Copywriting, Design, Production.
Read the Electric Violin copy.
Acoustic violin insert panels and folding instructions.
Acoustic Violin Instrument Care Poster.
Acoustic Violin Package Insert Outside Panels
Folding instructions for acoustic violin package insert.
Electric violin insert panels and folding instructions.
Electric Violin Instrument Care Poster.
Electric Violin Package Insert Outside Panels
Folding instructions for electric violin package insert.
Education Center for Kennedy Violins
The Kennedy Violins Shopify site included a non-functional education center blog section. Although a few select posts got good traffic, most of the information was buried, without a way for the user to navigate to the information that they needed. This was, in part, due to the native shopify blog structure that only includes tags, but not categories.
We were able to reconfigure the blog into usable sections with some initial analysis of the information architecture. Then our web developer was able to construct filters to achieve the results needed.
Education Center Home Screen
Here is the full length of the home screen.
Here is one of the sub-pages. This is a collection of blog posts that would be useful for parents of young stringed instrument players.
The project also required a revision of the navigation to the education center. This presented an opportunity to design a cleaner, more easily navigated menu.
Kennedy Violins Black Friday Initiatives
The image of the landing page above shows the active deals during Black Friday, 2023. Any paid social was linked to this landing page leading up to the sale, and to individual products during the sale.
Roles: concept, copywriting, and design. This project also included project management. Team members included the business owner, sales manager, and an offsite developer who created the functionality of the countdown and the text changes that are set to occur when the sale goes live.
Below shows the 2023 landing page in both the countdown teaser mode and the individual promotions shown in active modeonce the sales have started.
2023 Black Friday Deal Teaser Landing Page
2023 Black Friday Deal Landing Page with Active Offers.
I did not save a screenshot of the countdown timer that ran at the top of the home page. But below is a screenshot to the XD file created for the desktop and mobile versions.
Here are a number of the images used throughout the years to promote the Black Friday initiatives.
Square social image to be used in a multi-image social post. Subsequent images connected to individual products.
Image to be used in a pinned post on Facebook for the duration of the sale.
A Pinterest post image.
Social media image for the electric violins at Black Friday pricing.
Guitar bundle sale from 2022.
Product page cover image to run while sale is active.
Product page cover image to run while sale is active.
Step-up model violins sale slider.
David Yale brand Black Friday sale slider.
Image for social paid social.
Social square image for a Giuliani brand bow sale.
Product page cover image to run while sale is active.
Home page guitar sale slider.
Concert Program Ads
These ads ran in symphony concert programs and were produced for Kennedy Violins.
2019 In Symphony Concert Ad
PYP Cushion Concert Program Ad
PYP Cushion Concert Ad 2023
LUCA Marketing Emails
Here are a couple of marketing emails done for LUCA Watches.
Signup Coupon Email
Spring Sale Email
LUCA Watch Social Posts
This is a collection of social posts I produced for LUCA Watch. These posts are from Facebook, Instagram, and Pinterest. You can also view som LUCA Watch Reels on YouTube.
Roles: project management, concept, copywriting, design, scheduling, paid media.
Give a LUCA gift for the holidays.
Black Friday Sale Instagram Post
CH-1 Series launch Instagram post.
“Collect Them All” Facebook Post.
Chris’s Guitar Photo Post.
Holiday Facebook Post
A reel on Instagram.
An e-commerce Pinterest post for the India Green LUVA Watch.
Introducing the India Green LUCA Chronograph on Pinterest.
Part of a Kickstarter campaign.
Part of the LUCA kickoff on Instagram.
Highlighting LUCA as a Texas-based company.
Introducing the LUCA Firefly.
Trying the retro approach.
Hyping the tough exterior of LUCA WAatches.
LUCA for travel.
A basic e-commerce Pinterest post.
LUCA in orange!
A cross-post from an email campaign.
The Rosso watch face on Facebook.
Rosso on the workbench.
The Rosso watch face on Pinterest.
A Facebook post from the Spring 2023 campaign.
St Patrick’s Day Post
Why Wait? Buy a LUCA Watch.
Social Media Posts for Kennedy Violins
In the gallery below see a selection of social media posts that were created for Kennedy Violins. Posts and reels were created to support the following categories:
- Company news
- Product promotions
- Events (Facebook and Meetup)
- Cross-promotion with partners
- Inspirational or humorous posts
- Outreach to potential customers through paid social.
See a selection of Kennedy Violins reels on YouTube. You can view some screenshots of the various social media posts below.
Roles: project management, concept, copywriting, design, scheduling, and paid social.
Here is a promotional post that ran during a Black Friday sale.
This LinkedIn Post connected to the online version of a company email.
A LinkedIn post announcing a product giveaway.
An Instagram product promoting from a Fall initiative.
This Pinterest Post announced the Education Center redesign.
A Pinterest post linking to an Education Center article about sizing a violin for a child’s age and height.
This multi-image story on Pinterest detailed how any violin could be set up as a fiddle.
This Pinterest post introduced a new violin product.
This Pinterest post links to a blog and video on the Education Center.
A peek into the luthier shop in this Instagram Post.
A post to document a happy purchase. This customer was thrilled to acquire the newly restored upright bass with its new loom-head scroll.
A particularly tricky upright bass repair. This post promoted the quality of work produced in the Luthier shop.
A bit of music-related levity for May the Fourth.
Some humour for Halloween. This post features an AI-generated illustration.
Instagram New Year Greeting
Chamber Music Workshop Series Post
Post linking to a Facebook event page.
Education Center Redesign Announcement Facebook Post.