Design and Communication Solutions
The Education Center project began with analysis of who the Kennedy Violin user is. This project included forming user profiles and stories, and addressing how the redesigned Education Center would address their needs. The presentation also included results of a survey of existing Kennedy Violin Social Media followers.
You can read the entire presentation here, and view selected pages in the gallery below.
See a collection of Kennedy Violins Reels on YouTube. One sample reel is embedded below.
At Kennedy Violins I maintained multiple social media channels. The goal was to have active channels with content appealing to varied market segments (kids learning an instrument, parents, established players, and pros). Social channels were connected to our online catalog to allow links to online products in posts, reels, or paid social. The social channels I managed for Kennedy Violins were:
See some screenshots of the various social media platforms below.
Roles: Platform administration, copywriting, branding, social media posting and scheduling, creating target groups, paid social, moderation, event scheduling, etc.
LED-illuminated channel letter sign for Kennedy Violins.
This project solved a couple of issues. First, in the old system, each Instrument and size variant also had a variant for case color. This made it difficult to manage inventory and availability. Also, the existing customer interface lacked feedback to the customer on availability when making selections. The revision solved these issues and resulted in more customers reaching the cart.
The new customizer also required changes to the existing product page template. This created an opportunity to clean up and improve some styling and spacing. This initial concept comp shows the desired “After” display on the first page of the PDF. The second page of the PDF shows the existing product page, with notes about what changes needed to be made. The new layout included changes needed to implement the new customizer interface. It also allowed for easier product page administration by eliminating the need to show included accessory details in the product page. These are instead spelled out as options in the new customizer experience. View comp pages in a larger size PDF.
The following image is of the XD prototype of the user interface screens of the product customizer. Below are some of the finishes screens in desktop view.
View a PDF of some of the final changes for desktop, tablet and mobile screens.
This selection of marketing emails were produced for Kennedy Violins. Projects included project management, copywriting, image sourcing and creation, and list management.
Here is a package design for a new rechargeable tuner for stringed instruments.This project also included photography, copywriting, and design for the instruction sheet.
See a collection of LUCA reels on YouTube. One sample reel is embedded below.
The video embedded below was produced for Kennedy Violins to promote Antonio Giuliani Acoustic Guitars. The motion graphics included in the video were provided by D’Addario to demonstrat the benefits of D’Addario XT line of guitar strings.
Roles: Planning, Video Production (2-camera setup), Video Editing. Sound recording by Agyei Marshall, Song by Agyei Marshal and Jeff Pomerantz.
This set of feature icons was used on the Kennedy Violins home page. The set includes grayscale rollovers on desktop screens.
