Design and Communication Solutions
All Digital Design Projects
This project solved a couple of issues. First, in the old system, each Instrument and size variant also had a variant for case color. This made it difficult to manage inventory and availability. Also, the existing customer interface lacked feedback to the customer on availability when making selections. The revision solved these issues and resulted …
This selection of marketing emails were produced for Kennedy Violins. Projects included project management, copywriting, image sourcing and creation, and list management.
See a collection of LUCA reels on YouTube. One sample reel is embedded below. ” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share” allowfullscreen> Open the reel at YouTube
The video embedded below was produced for Kennedy Violins to promote Antonio Giuliani Acoustic Guitars. The motion graphics included in the video were provided by D’Addario to demonstrat the benefits of D’Addario XT line of guitar strings. Roles: Planning, Video Production (2-camera setup), Video Editing. Sound recording by Agyei Marshall, Song by Agyei Marshal and …
Continue reading “Antonio Giuliani Guitar and D’Addario XT String Promotion Video”
This set of feature icons was used on the Kennedy Violins home page. The set includes grayscale rollovers on desktop screens.
The Education Center on the Kennedy Violins website did not previously have an intuitive navigation system for users to find the information they needed. Most blog posts were simply not visible on the front end, and were not tagged appropriately for easy online display. To begin the process of revising the site structure, the first step was to plan how …
Continue reading “Information Architecture for an Education Center Blog”
These two videos were produced to promote Antonio Giuliani’s line of entry-level guitars through the Kennedy Violins Amazon store. Roles: Image sourcing, product photography, video editing and graphics. The audio was sourced from a video that was previously shot in-house.
Home page slider, social media, and online ads for use in the 2024 New Year initiative.
Here is a set of ads produced for use by one online publication. Role: Concept, design, and production. NOTE: I fully support free commerce. People of all political or cultural segments should have the opportunity to buy a violin for their child. However, I do not want to promote this particular online publication on my personal …
Here are a few landing pages created for the Luca Watch website. This project also included the initial front-end build, products, and product collections for the Shopify e-commerce site.