LUCA Marketing Emails
Here are a couple of marketing emails done for LUCA Watch. LUCA was a startup company, and we were in the early stages of building a subscriber base and driving traffic to the website.
LUCA Watch Social Posts
This is a collection of Facebook, Instagram, and Pinterest social posts produced for LUCA Watch. You can also view some LUCA Watch Reels on YouTube. Roles: project management, concept, copywriting, design, scheduling, paid media.
Social Media Posts for Kennedy Violins
In the gallery below see a selection of social media posts that were created for Kennedy Violins. Posts and reels were created to support the following categories: See a selection of Kennedy Violins reels on YouTube. You can view some screenshots of the various social media posts below. Roles: project management, concept, copywriting, design, scheduling, and paid …
Presentation of User Stories and Research
The Education Center project began with analysis of who the Kennedy Violin user is. This project included forming user profiles and stories, and addressing how the redesigned Education Center would address their needs. The presentation also included results of a survey of existing Kennedy Violin Social Media followers. You can read the entire presentation here, …
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Kennedy Violins Reels
The reels, or shorts, in the Kennedy Violins Reels YouTube collection were used on social media and in ads for lessons, products, and promotions.
See a collection of Kennedy Violins Reels on YouTube. One sample reel is embedded below.
Social Media Management for Kennedy Violins
At Kennedy Violins I maintained multiple social media channels. The goal was to have active channels with content appealing to varied market segments (kids learning an instrument, parents, established players, and pros). Social channels were connected to our online catalog to allow links to online products in posts, reels, or paid social. The social channels I managed for Kennedy Violins …
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Interface Concept for an E-Commerce Product Customizer
This project solved a couple of issues. First, in the old system, each Instrument and size variant also had a variant for case color. This made it difficult to manage inventory and availability. Also, the existing customer interface lacked feedback to the customer on availability when making selections. The revision solved these issues and resulted …
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Kennedy Violins Marketing Emails
This selection of marketing emails were produced for Kennedy Violins. Projects included project management, copywriting, image sourcing and creation, and list management.
Reels for LUCA Watches
Luca Watch needed promotional reels for social media. Reels were created to show the variety of styles, and how each style could be customized with the many available watchbands.
See a collection of LUCA reels on YouTube. One sample reel is embedded below.
Antonio Giuliani Guitar and D’Addario XT String Promotion Video
The video embedded below was produced for Kennedy Violins to promote Antonio Giuliani Acoustic Guitars. The motion graphics included in the video were provided by D’Addario to demonstrate the benefits of D’Addario XT line of guitar strings.