Design and Communication Solutions
All Design Projects
See a collection of Kennedy Violins Reels on YouTube. One sample reel is embedded below. ” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share” allowfullscreen> Open the reel at YouTube
At Kennedy Violins I maintained multiple social media channels. The goal was to have active channels with content appealing to varied market segments (kids learning an instrument, parents, established players, and pros). Social channels were connected to our online catalog to allow links to online products in posts, reels, or paid social. The social channels I managed for Kennedy Violins …
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This project solved a couple of issues. First, in the old system, each Instrument and size variant also had a variant for case color. This made it difficult to manage inventory and availability. Also, the existing customer interface lacked feedback to the customer on availability when making selections. The revision solved these issues and resulted …
This selection of marketing emails were produced for Kennedy Violins. Projects included project management, copywriting, image sourcing and creation, and list management.
Here is a package design for a new rechargeable tuner for stringed instruments.This project also included photography, copywriting, and design for the instruction sheet.
See a collection of LUCA reels on YouTube. One sample reel is embedded below. ” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share” allowfullscreen> Open the reel at YouTube
The video embedded below was produced for Kennedy Violins to promote Antonio Giuliani Acoustic Guitars. The motion graphics included in the video were provided by D’Addario to demonstrat the benefits of D’Addario XT line of guitar strings. Roles: Planning, Video Production (2-camera setup), Video Editing. Sound recording by Agyei Marshall, Song by Agyei Marshal and …
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This set of feature icons was used on the Kennedy Violins home page. The set includes grayscale rollovers on desktop screens.
The Education Center on the Kennedy Violins website did not previously have an intuitive navigation system for users to find the information they needed. Most blog posts were simply not visible on the front end, and were not tagged appropriately for easy online display. To begin the process of revising the site structure, the first step was to plan how …
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These two videos were produced to promote Antonio Giuliani’s line of entry-level guitars through the Kennedy Violins Amazon store. Roles: Image sourcing, product photography, video editing and graphics. The audio was sourced from a video that was previously shot in-house.