Design and Communication Solutions
All Digital Design Projects
The Education Center project began with analysis of who the Kennedy Violin user is. This project included forming user profiles and stories, and addressing how the redesigned Education Center would address their needs. The presentation also included results of a survey of existing Kennedy Violin Social Media followers. You can read the entire presentation here, …
Continue reading “Presentation of User Stories and Research”
The reels, or shorts, in the Kennedy Violins Reels YouTube collection were used on social media and in ads for lessons, products, and promotions.
See a collection of Kennedy Violins Reels on YouTube. One sample reel is embedded below.
At Kennedy Violins I maintained multiple social media channels. The goal was to have active channels with content appealing to varied market segments (kids learning an instrument, parents, established players, and pros). Social channels were connected to our online catalog to allow links to online products in posts, reels, or paid social. The social channels I managed for Kennedy Violins …
Continue reading “Social Media Management for Kennedy Violins”
This project solved a couple of issues. First, in the old system, each Instrument and size variant also had a variant for case color. This made it difficult to manage inventory and availability. Also, the existing customer interface lacked feedback to the customer on availability when making selections. The revision solved these issues and resulted …
Continue reading “Interface Concept for an E-Commerce Product Customizer”
This selection of marketing emails were produced for Kennedy Violins. Projects included project management, copywriting, image sourcing and creation, and list management.
Luca Watch needed promotional reels for social media. Reels were created to show the variety of styles, and how each style could be customized with the many available watchbands.
See a collection of LUCA reels on YouTube. One sample reel is embedded below.
The video embedded below was produced for Kennedy Violins to promote Antonio Giuliani Acoustic Guitars. The motion graphics included in the video were provided by D’Addario to demonstrate the benefits of D’Addario XT line of guitar strings.
This set of feature icons was used on the Kennedy Violins home page. The set includes grayscale rollovers on desktop screens. The original designs used imagery that did not communicate clearly. For example, the “Free Shipping” originally icon showed a letter zooming around the globe, but the free shipping option was only available in the continental US.
The Education Center on the Kennedy Violins website did not previously have an intuitive navigation system for users to find the information they needed. Most blog posts were simply not visible on the front end, and were not tagged appropriately for easy online display. To begin the process of revising the site structure, the first step was to plan how …
Continue reading “Information Architecture for an Education Center Blog”
These two videos were produced to promote Antonio Giuliani’s line of entry-level guitars through the Kennedy Violins Amazon store. Roles: Image sourcing, product photography, video editing and graphics. The audio was sourced from a video that was previously shot in-house. See more motion and video projects on YouTube.