Social Media Management for Kennedy Violins

Kennedy Violins Facebook Feed

At Kennedy Violins I maintained multiple social media channels. The goal was to have active channels with content appealing to varied market segments (kids learning an instrument, parents, established players, and pros).  Social channels were connected to our online catalog to allow links to online products in posts, reels, or paid social. The social channels I managed for Kennedy Violins …

Information Architecture for an Education Center Blog

Education Center Information Architecture.

The Education Center on the Kennedy Violins website did not previously have an intuitive navigation system for users to find the information they needed. Most blog posts were simply not visible on the front end, and were not tagged appropriately for easy online display. To begin the process of revising the site structure, the first step was to plan how …