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Packaging Inserts for Violins and Electric Violins

Electric Violin Instrument Care Poster.

These packaging inserts include warranty and customer service information, as well as cross-sell messaging on the outside panels. They each fold out to an instrument care poster on the inside. The project also included a visual folding instruction sheet to assist the overseas vendor. Roles: Concept, Copywriting, Design, Production. Read the Electric Violin copy. Acoustic violin …

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Kennedy Violins Black Friday Initiatives

2023 Black Friday Deal Landing Page

The image of the landing page above shows the active deals during Black Friday, 2023. Any paid social was linked to this landing page leading up to the sale, and to individual products during the sale. Roles: Concept, UX/UI, copywriting, design, and project management. Team members included the business owner, sales manager,  and an offsite developer who created …

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LUCA Watch Social Posts

Holiday Facebook Post

This is a collection of social posts I produced for LUCA Watch. These posts are from Facebook, Instagram, and Pinterest. You can also view som LUCA Watch Reels on YouTube. Roles: project management, concept, copywriting, design, scheduling, paid media.  

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Social Media Posts for Kennedy Violins

An Instagram product promoting from a Fall initiative.

In the gallery below see a selection of social media posts that were created for Kennedy Violins. Posts and reels were created to support the following categories: Company news Product promotions Events (Facebook and Meetup) Cross-promotion with partners Inspirational or humorous posts Outreach to potential customers through paid social. See a selection of Kennedy Violins reels on …

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Social Media Management for Kennedy Violins

Kennedy Violins Facebook Feed

At Kennedy Violins I maintained multiple social media channels. The goal was to have active channels with content appealing to varied market segments (kids learning an instrument, parents, established players, and pros).  Social channels were connected to our online catalog to allow links to online products in posts, reels, or paid social. The social channels I managed for Kennedy Violins …

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Content for Amazon A-Plus Sections

Section of A-Plus Amazon Content.

Some Amazon vendors have the option to create a custom A+ content sections that appear below the product listing. This gives the seller additional image and layout options. This text and image content was developed for products available in the Kennedy Violin Amazon Store, aligning to the brand voice and Amazon requirements. Copy was developed in conjunction with …

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