Design and Communication Solutions
Amazon product listings need to be compliant with Amazon’s standards. Merchants who sell through their platform must take care with wording, images, and links to make sure their content remains available. On the Kennedy Violin Amazon store I created copy and images, and edited listings to make sure that the content met Amazon requirement
Brands who have Amazon Stores have the option to craft posts to highlight a product or promotion. Here are a couple of examples. These two posts were created to draw attention to a specific model of guitar and guitar accessories.
At Kennedy Violins we developed an Amazon storefront. Work included creating product pages, selecting items to feature on the home page, and giving the customer direct pathways to the products they were most interested in.
Here are a few typographic elements developed for use in digital promotions. These were repurposed and reformatted for use in campaigns across web, social and email marketing pieces.
This landing page was designed to shows the active deals during Black Friday, 2023. Any paid social was linked to this landing page leading up to the sale, and to individual products during the sale. The page was coded with teasers for the products prior to sale and links to the sale items once the sale had started.
These two videos were produced to promote Antonio Giuliani’s line of entry-level guitars through the Kennedy Violins Amazon store. Roles: Image sourcing, product photography, video editing and graphics. The audio was sourced from a video that was previously shot in-house. See more motion and video projects on YouTube.
This collection includes home page sliders, social media, and online ads for use in the 2024 New Year initiative. Variations of these promotional graphics were also used in an email campaign. Photography for the product images was shot and produced in-house.
This set of ads produced to promote entry-level violins in an online publication. They were displayed in various locations across the website. The ads used stock imagery and in-house product photos. Role: Concept, design, and production.
Some Amazon vendors have the option to create a custom A+ content sections that appear below the product listing. This gives the seller additional image and layout options. This text and image content was developed for products available in the Kennedy Violin Amazon Store, aligning to the brand voice and Amazon requirements. Copy was developed in conjunction with …
These digital ads were produced for Pivot Group, a marketing agency in Portland. OR. They were produced using elements provided by the agency. Role: Design Contractor.