Design and Communication Solutions
These assets were created to promote a sale on Clique brand apparel. The GIF images were created in Photoshop, and the Banners were built using Illustrator and Photoshop. The GIF was used in both email marketing and in social media posts. These images were produced for Cutter & Buck marketing. Click on the image below …
Amazon product listings need to be compliant with Amazon’s standards. Merchants who sell through their platform must take care with wording, images, and links to make sure their content remains available. On the Kennedy Violin Amazon store I created copy and images, and edited listings to make sure that the content met Amazon requirement
Brands who have Amazon Stores have the option to craft posts to highlight a product or promotion. Here are a couple of examples. These two posts were created to draw attention to a specific model of guitar and guitar accessories.
At Kennedy Violins we developed an Amazon storefront. Work included creating product pages, selecting items to feature on the home page, and giving the customer direct pathways to the products they were most interested in.
Here are a few SMS and Email copywriting samples from holiday promotions.
These samples of SMS copywriting were used during a Kennedy Violins holiday campaign:
This landing page was designed to shows the active deals during Black Friday, 2023. Any paid social was linked to this landing page leading up to the sale, and to individual products during the sale. The page was coded with teasers for the products prior to sale and links to the sale items once the sale had started.
This is a collection of Facebook, Instagram, and Pinterest social posts produced for LUCA Watch. You can also view some LUCA Watch Reels on YouTube. Roles: project management, concept, copywriting, design, scheduling, paid media.
In the gallery below see a selection of social media posts that were created for Kennedy Violins. Posts and reels were created to support the following categories: See a selection of Kennedy Violins reels on YouTube. You can view some screenshots of the various social media posts below. Roles: project management, concept, copywriting, design, scheduling, and paid …
The reels, or shorts, in the Kennedy Violins Reels YouTube collection were used on social media and in ads for lessons, products, and promotions.
See a collection of Kennedy Violins Reels on YouTube. One sample reel is embedded below.
At Kennedy Violins I maintained multiple social media channels. The goal was to have active channels with content appealing to varied market segments (kids learning an instrument, parents, established players, and pros). Social channels were connected to our online catalog to allow links to online products in posts, reels, or paid social. The social channels I managed for Kennedy Violins …
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