Kennedy Violins Marketing Emails
This selection of marketing emails were produced for Kennedy Violins. Projects included project management, copywriting, image sourcing and creation, and list management.
Reels for LUCA Watches
Luca Watch needed promotional reels for social media. Reels were created to show the variety of styles, and how each style could be customized with the many available watchbands.
See a collection of LUCA reels on YouTube. One sample reel is embedded below.
Antonio Giuliani Guitar and D’Addario XT String Promotion Video
The video embedded below was produced for Kennedy Violins to promote Antonio Giuliani Acoustic Guitars. The motion graphics included in the video were provided by D’Addario to demonstrate the benefits of D’Addario XT line of guitar strings.
Information Architecture for an Education Center Blog
The Education Center on the Kennedy Violins website did not previously have an intuitive navigation system for users to find the information they needed. Most blog posts were simply not visible on the front end, and were not tagged appropriately for easy online display. To begin the process of revising the site structure, the first step was to plan how …
Continue reading “Information Architecture for an Education Center Blog”
Two Entry-Level Guitar Videos for Amazon Advertising
These two videos were produced to promote Antonio Giuliani’s line of entry-level guitars through the Kennedy Violins Amazon store. Roles: Image sourcing, product photography, video editing and graphics. The audio was sourced from a video that was previously shot in-house. See more motion and video projects on YouTube.
2024 New Year Initiative
This collection includes home page sliders, social media, and online ads for use in the 2024 New Year initiative. Variations of these promotional graphics were also used in an email campaign. Photography for the product images was shot and produced in-house.
Online Advertising for Kennedy Violins
This set of ads produced to promote entry-level violins in an online publication. They were displayed in various locations across the website. The ads used stock imagery and in-house product photos. Role: Concept, design, and production.
LUCA Watch Landing Pages
Here are a few landing pages created for the Luca Watch website. This project also included the initial front-end build, products, and product collections for the Shopify e-commerce site.
Violin Demonstration Video
This video was created for Kennedy Violins to promote the Renee Nicolette model violin. Two cameras were used and sound captured on a zoom mic. Editing of the sound, video, and graphics was done in Acrobat Premier Pro.
Pinterest Page for Vancouver Sign Group
While I was at Vancouver Sign Group part of my work as social media manager was to create a Pinterest page to featuring beautiful sign design. The page included vintage restorations as well as new designs.