Social Media Storytelling
Here are a selection of Clark County Food Bank Facebook and Instagram posts I had a hand in. My roles included photography, concept development, story content, and design.
Administration of Amazon Product Listings
Amazon product listings need to be compliant with Amazon’s standards. Merchants who sell through their platform must take care with wording, images, and links to make sure their content remains available. On the Kennedy Violin Amazon store I created copy and images, and edited listings to make sure that the content met Amazon requirement
Amazon Store Posts
Brands who have Amazon Stores have the option to craft posts to highlight a product or promotion. Here are a couple of examples. These two posts were created to draw attention to a specific model of guitar and guitar accessories.
Amazon Store for Kennedy Violins
At Kennedy Violins we developed an Amazon storefront. Work included creating product pages, selecting items to feature on the home page, and giving the customer direct pathways to the products they were most interested in.
Typography and Headline Elements
Here are a few typographic elements developed for use in digital promotions. These were repurposed and reformatted for use in campaigns across web, social and email marketing pieces.
SMS and Email Direct to Consumer Copywriting for Holiday Campaign
Here are a few SMS and Email copywriting samples from holiday promotions.
These samples of SMS copywriting were used during a Kennedy Violins holiday campaign:
Education Center for Kennedy Violins
The Kennedy Violins Shopify site included a non-functional education center blog section. Although a few select posts got good traffic, most of the information was buried, without a way for the user to navigate to the information that they needed. This was, in part, due to the native shopify blog structure that only includes tags, …
Kennedy Violins Black Friday Initiatives
This landing page was designed to shows the active deals during Black Friday, 2023. Any paid social was linked to this landing page leading up to the sale, and to individual products during the sale. The page was coded with teasers for the products prior to sale and links to the sale items once the sale had started.
LUCA Marketing Emails
Here are a couple of marketing emails done for LUCA Watch. LUCA was a startup company, and we were in the early stages of building a subscriber base and driving traffic to the website.
LUCA Watch Social Posts
This is a collection of Facebook, Instagram, and Pinterest social posts produced for LUCA Watch. You can also view some LUCA Watch Reels on YouTube. Roles: project management, concept, copywriting, design, scheduling, paid media.