Education Center for Kennedy Violins

The Kennedy Violins Shopify site included a non-functional education center blog section. Although a few select posts got good traffic, most of the information was buried, without a way for the user to navigate to the information that they needed. This was, in part, due to the native shopify blog structure that only includes tags, but not categories.

We were able to reconfigure the blog into usable sections with some initial analysis of the information architecture. Then our web developer was able to construct filters to achieve the results needed.

The project also required a revision of the navigation to the education center. This presented an opportunity to design a cleaner, more easily navigated menu.