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Content for Amazon A-Plus Sections

Section of A-Plus Amazon Content.

Some Amazon vendors have the option to create a custom A+ content sections that appear below the product listing. This gives the seller additional image and layout options. This text and image content was developed for products available in the Kennedy Violin Amazon Store, aligning to the brand voice and Amazon requirements. Copy was developed in conjunction with the merchandising ream for technical specifications, and the sales team for insights into the product features that the customer would be interested in to make a purchase decision.

View samples of copywriting:

Copywriting for a Violin Product
Copywriting for a Guitar Product

 

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In-House Photography for Giuliani Guitars

Giuliani Acoustic Guitars

Here is a selection of photos taken to promote Antonio Giuliani guitars.

DN-5 Guitar Front View
DN-5 Guitar Headstock
DN-5 Guitar Neck Detail
DN-5 Guitar Quarter View
DN-5 Guitar Rosette
DN-5 Guitar Side View
DN-6 Guitar Back View
DN-6 Guitar Bridge
DN-6 Guitar Front View
DN-6 Guitar Headstock
DN-6 Guitar Neck Detail
DN-6 Guitar Quarter View
DN-6 Guitar Rosette and Bridge
DN-6 Guitar Side View
DN-6 Guitar Rosette and Neck

 

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Adobe XD Prototyping

Product customization prototype.

Many UX/UI designers create the initial interface in Adobe Illustrator or Photoshop. I have been involved in a lot of projects where that is the method for design comps. But Adobe XD, which is similar to Figma,  is a great option for sharing comps with developers. The samples below were created using XD.

Early prototype for a product customization interface.
Black Friday countdown banner to run prior to sale.
Black Friday banner to activates when the sale is going on.
Prototype for a web banner at various screen sizes.
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Coupon Circular Furniture Ads

Front-page living room furniture ad.

These ads were produced for America the Beautiful Dreamer and used in direct-mail coupon circulars.

Inside front bedroom furniture ad.
One-Page bedroom furniture ad.
Double-truck living room furniture ad.
No-interest promo print ad.
Bedroom furniture ad for coupon circular.
Front-page living room furniture ad.
One-page furniture ad.
Bedroom furniture print ad.
Front page ad for coupon circular.
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Photo Retouching-Combined Images

Combined images.

The two images below were combined for one hero image, using the best shot for body definition combined with the best shot for head angle and facial expression.

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Illuminated Hanging Sign

Hanging Channel Letter Sign

This this sign, created for Jubitz Bar, is illuminated only on the weekends when the overflow cash bar is in place. It is a nested channel unit suspended from the ceiling, with internal LED illumination.

Scaled ProductionDrawing
Scaled ProductionDrawing
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Subdivision Entrance Monument

Sierra Homes Scaled Drawing
Version 3 Entry Monument Comp
Version 3 Entry Monument Comp

This set of drawings was produced for a subdivision entrance monument. This was a committee project so there were a number of change requests.

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Pardon the Dust

It is time for a website overhaul. After the Independence Day Holiday I will be reorganizing the taxonomy of this site and then updating the theme. IF you don’t see what you are looking for please check back the next day. I may be reordering pages!

Thanks,

Kerry