Administration of Amazon Product Listings

DN-5 Guitar Product Listing

Amazon product listings need to be compliant with Amazon’s standards. Merchants who sell through their platform must take care with wording, images, and links to make sure their content remains available. On the Kennedy Violin Amazon store I created copy and images, and edited listings to make sure that the content met Amazon requirement

Packaging Inserts for Violins and Electric Violins

Electric Violin Instrument Care Poster.

These packaging inserts include warranty and customer service information, as well as cross-sell messaging on the outside panels. They each fold out to an instrument care poster on the inside. The project also included a visual folding instruction sheet to assist the overseas vendor. Roles: Concept, Copywriting, Design, Production.Read the Electric Violin copy. Acoustic violin insert …

Kennedy Violins Black Friday Initiatives

2023 Black Friday Deal Landing Page

This landing page was designed to shows the active deals during Black Friday, 2023. Any paid social was linked to this landing page leading up to the sale, and to individual products during the sale. The page was coded with teasers for the products prior to sale and links to the sale items once the sale had started.

LUCA Watch Social Posts

Holiday Facebook Post

This is a collection of social posts I produced for LUCA Watch. These posts are from Facebook, Instagram, and Pinterest. You can also view som LUCA Watch Reels on YouTube. Roles: project management, concept, copywriting, design, scheduling, paid media.  

Social Media Posts for Kennedy Violins

An Instagram product promoting from a Fall initiative.

In the gallery below see a selection of social media posts that were created for Kennedy Violins. Posts and reels were created to support the following categories: See a selection of Kennedy Violins reels on YouTube. You can view some screenshots of the various social media posts below. Roles: project management, concept, copywriting, design, scheduling, and paid …

Social Media Management for Kennedy Violins

Kennedy Violins Facebook Feed

At Kennedy Violins I maintained multiple social media channels. The goal was to have active channels with content appealing to varied market segments (kids learning an instrument, parents, established players, and pros).  Social channels were connected to our online catalog to allow links to online products in posts, reels, or paid social. The social channels I managed for Kennedy Violins …