Design and Communication Solutions
The Kennedy Violins Shopify site included a non-functional education center blog section. Although a few select posts got good traffic, most of the information was buried, without a way for the user to navigate to the information that they needed. This was, in part, due to the native shopify blog structure that only includes tags, …
This landing page was designed to shows the active deals during Black Friday, 2023. Any paid social was linked to this landing page leading up to the sale, and to individual products during the sale. The page was coded with teasers for the products prior to sale and links to the sale items once the sale had started.
Here are a couple of marketing emails done for LUCA Watch. LUCA was a startup company, and we were in the early stages of building a subscriber base and driving traffic to the website.
This is a collection of social posts I produced for LUCA Watch. These posts are from Facebook, Instagram, and Pinterest. You can also view som LUCA Watch Reels on YouTube. Roles: project management, concept, copywriting, design, scheduling, paid media.
In the gallery below see a selection of social media posts that were created for Kennedy Violins. Posts and reels were created to support the following categories: See a selection of Kennedy Violins reels on YouTube. You can view some screenshots of the various social media posts below. Roles: project management, concept, copywriting, design, scheduling, and paid …
This project solved a couple of issues. First, in the old system, each Instrument and size variant also had a variant for case color. This made it difficult to manage inventory and availability. Also, the existing customer interface lacked feedback to the customer on availability when making selections. The revision solved these issues and resulted …
Continue reading “Interface Concept for an E-Commerce Product Customizer”
The video embedded below was produced for Kennedy Violins to promote Antonio Giuliani Acoustic Guitars. The motion graphics included in the video were provided by D’Addario to demonstrate the benefits of D’Addario XT line of guitar strings.
The Education Center on the Kennedy Violins website did not previously have an intuitive navigation system for users to find the information they needed. Most blog posts were simply not visible on the front end, and were not tagged appropriately for easy online display. To begin the process of revising the site structure, the first step was to plan how …
Continue reading “Information Architecture for an Education Center Blog”
These were shot at PurRed Studio in Portland, Oregon. I provided the inspiration board and planned the shoot with the team at PureRed, and was on hand for direction.
This collection includes home page sliders, social media, and online ads for use in the 2024 New Year initiative. Variations of these promotional graphics were also used in an email campaign. Photography for the product images was shot and produced in-house.