Design and Communication Solutions
The Kennedy Violins Shopify site included a non-functional education center blog section. Although a few select posts got good traffic, most of the information was buried, without a way for the user to navigate to the information that they needed. This was, in part, due to the native shopify blog structure that only includes tags, …
This landing page was designed to shows the active deals during Black Friday, 2023. Any paid social was linked to this landing page leading up to the sale, and to individual products during the sale. The page was coded with teasers for the products prior to sale and links to the sale items once the sale had started.
The Education Center project began with analysis of who the Kennedy Violin user is. This project included forming user profiles and stories, and addressing how the redesigned Education Center would address their needs. The presentation also included results of a survey of existing Kennedy Violin Social Media followers. You can read the entire presentation here, …
Continue reading “Presentation of User Stories and Research”
This project solved a couple of issues. First, in the old system, each Instrument and size variant also had a variant for case color. This made it difficult to manage inventory and availability. Also, the existing customer interface lacked feedback to the customer on availability when making selections. The revision solved these issues and resulted …
Continue reading “Interface Concept for an E-Commerce Product Customizer”
This set of feature icons was used on the Kennedy Violins home page. The set includes grayscale rollovers on desktop screens. The original designs used imagery that did not communicate clearly. For example, the “Free Shipping” originally icon showed a letter zooming around the globe, but the free shipping option was only available in the continental US.
The Education Center on the Kennedy Violins website did not previously have an intuitive navigation system for users to find the information they needed. Most blog posts were simply not visible on the front end, and were not tagged appropriately for easy online display. To begin the process of revising the site structure, the first step was to plan how …
Continue reading “Information Architecture for an Education Center Blog”
Many UX/UI designers create the initial interface in Adobe Illustrator or Photoshop. I have been involved in a lot of projects where that is the method for design comps. But Adobe XD, which is similar to Figma, is a great option for sharing comps with developers. The samples below were created using XD.
This responsive wordpress website was built to showcase the variety of products and services of a company that designs, manufactures and installs large-scale illuminated signs, as well as a wide variety of additional informational and directional sign categories.
These icons were created for the navigation of a collections agency website.
This website build included logo design and branding elements, UX/UI, custom taxonomy to input the specifications of each barge, and copywriting and design of supporting pages.
Role: Information architecture, web design and production.