Amazon product listings need to be compliant with Amazon’s standards. Merchants who sell through their platform must take care with headline, product description, images, and links to make sure their content remains available. On the Kennedy Violin Amazon store I created copy and images, and edited listings to make sure that the content met Amazon requirements.
Since Kennedy Violins sold branded content they also were able to utilize Amazon A+ content which ran beneath the standard listing. The standard description area at the top of the page utilized bullet points to call out product features.
E-Commerce Copywriting
Here is a sample of copywriting for the DN-6 guitar. The copy includes feature bullet pints and an alternative description to be used in the event the A+ content for the listing becomes unavailable.
E-Commerce Images
Here are images that ran with the Etude Violin product listing. The product images were shot and edited in-house.
