SMS and Email Direct to Consumer Copywriting for Holiday Campaign
Here are a few SMS and Email copywriting samples from holiday promotions.
These samples of SMS copywriting were used during a Kennedy Violins holiday campaign:
Education Center for Kennedy Violins
The Kennedy Violins Shopify site included a non-functional education center blog section. Although a few select posts got good traffic, most of the information was buried, without a way for the user to navigate to the information that they needed. This was, in part, due to the native shopify blog structure that only includes tags, …
Kennedy Violins Black Friday Initiatives
This landing page was designed to shows the active deals during Black Friday, 2023. Any paid social was linked to this landing page leading up to the sale, and to individual products during the sale. The page was coded with teasers for the products prior to sale and links to the sale items once the sale had started.
LUCA Marketing Emails
Here are a couple of marketing emails done for LUCA Watch. LUCA was a startup company, and we were in the early stages of building a subscriber base and driving traffic to the website.
LUCA Watch Social Posts
This is a collection of social posts I produced for LUCA Watch. These posts are from Facebook, Instagram, and Pinterest. You can also view som LUCA Watch Reels on YouTube. Roles: project management, concept, copywriting, design, scheduling, paid media.
Social Media Posts for Kennedy Violins
In the gallery below see a selection of social media posts that were created for Kennedy Violins. Posts and reels were created to support the following categories: See a selection of Kennedy Violins reels on YouTube. You can view some screenshots of the various social media posts below. Roles: project management, concept, copywriting, design, scheduling, and paid …
Kennedy Violins Reels
The reels, or shorts, in the Kennedy Violins Reels YouTube collection were used on social media and in ads for lessons, products, and promotions.
See a collection of Kennedy Violins Reels on YouTube. One sample reel is embedded below.
Social Media Management for Kennedy Violins
At Kennedy Violins I maintained multiple social media channels. The goal was to have active channels with content appealing to varied market segments (kids learning an instrument, parents, established players, and pros). Social channels were connected to our online catalog to allow links to online products in posts, reels, or paid social. The social channels I managed for Kennedy Violins …
Continue reading “Social Media Management for Kennedy Violins”
Kennedy Violins Marketing Emails
This selection of marketing emails were produced for Kennedy Violins. Projects included project management, copywriting, image sourcing and creation, and list management.
Reels for LUCA Watches
Luca Watch needed promotional reels for social media. Reels were created to show the variety of styles, and how each style could be customized with the many available watchbands.
See a collection of LUCA reels on YouTube. One sample reel is embedded below.